The Designer's Guide To Tile Selection

Fireclay Tile VP of Sales Caitlyn Child helps designers choose the right tile for the job — comparing standard and custom options to balance visual impact, budget, lead times, and real-world installation constraints.

In this course, we’ll explore when custom tile makes the biggest design impact — and when standard products are the smarter move. We’ll break down the key decisions that shape cost, lead time, and feasibility (color, glaze, finish, size, edge details, and pattern), then walk through a clear process for turning a concept into a buildable tile spec. Along the way, you’ll learn how to communicate with manufacturers, coordinate with contractors, and keep custom work on track from approvals to installation.

Provider: Fireclay Tile

Learning objectives

• Identify when and where custom tile solutions enhance health, safety and design intent.
• Assess environmental impact of custom tile manufacturing.
• Implement proper specifications for durability and performance.
• Create spaces that support occupant health through material choices.